Custom Prospect Lists
We create multiple targeted lists—unique to different marketing messages and based on the probability that prospects will donate.
When a prospect model is created, current donor contact information is entered in our database. We then enter names we to find information including but not limited to:
1. Voter file data – Age, Gender, Party Affiliation, voting history, and Census data (detailed ethnic data, family structure, immigration, key local industries).
2. Consumer data – Organic Food Purchases, Charitable Giving, Pro Wrestling Fan, Wine Lover, Heavy Junk Food Eater, Hunting, Fishing, Cat/Dog Owner, Sports Fans, PBS Donor,Online Gamer, etc.
3. Demographic data – Education, Income, Race, Religion, Marital Status, Social Science Data (local health data, crime rates, unemployment, inequality and social mobility, pollution, migration, religious institutions and affiliations).
Donor Prospect Outreach
Working with you, Fundrayse can develop an outreach program complete with a series of marketing messages geared to reach your recommended target audience. We enable you to reach out directly to those on the list via text message, or email—and identify which prospects to target first.
Using our platform, you can contact these individuals directly, directing them to a specific link to donate online or directly through text.